What Does All-or-None Mean for Orders and Offerings?
All-or-none is a condition attached to a transaction that refuses any partial result: either the whole quantity is done, or nothing is. The same two words carry different legal consequences depending on where they appear. On a customer's order to buy or sell a stock, all-or-none is a handling instruction that tells the broker not to accept a partial execution. In a securities offering, all-or-none is a condition of the distribution under which investors get their money back unless every security offered is sold. In an issuer tender offer or an interval fund's repurchase offer, it is an election a tendering holder can make so that the holder's shares are bought in full or not at all.
Federal securities regulation addresses each use. Regulation NMS treats an all-or-none order as an order requiring special handling and excuses it from the limit order display obligation. Exchange Act Rule 10b-9 controls when anyone may represent that an offering is being made on an all-or-none basis, and Exchange Act Rule 15c2-4 controls what a broker-dealer must do with the money investors pay while an all-or-none or other contingent offering is still open. Regulation S-K requires the prospectus to describe the arrangement, and the tender offer and interval fund rules state how all-or-none elections are honored when an offer is oversubscribed.
The All-or-None Order Instruction
An all-or-none order is an order that the customer wants executed only at its full size. If the market can supply only part of the quantity at the stated price, the broker does not take that part; the order stays unexecuted and continues to work until the whole quantity is available on its terms or the customer cancels it. All-or-none is therefore a condition on quantity, not on time. It does not require immediate execution, which is what separates it from a fill-or-kill instruction, which must be executed in full at once or cancelled. An immediate-or-cancel instruction, by contrast, accepts whatever part can be filled immediately and cancels the rest.
A customer who attaches the instruction accepts the risk of no execution at all in exchange for avoiding a partial position. Regulation NMS describes this kind of instruction, in its definition of a covered order, as an order to be executed only at its full size, and groups it with other instructions by which a customer requests special handling for execution.
All-or-None Orders and the Limit Order Display Rule
Rule 604 of Regulation NMS, the limit order display rule, requires a specialist and an OTC market maker in an NMS stock to publish immediately a bid or offer reflecting the price and full size of a customer limit order it holds that would improve its own bid or offer, and to reflect the size of a customer limit order priced at its bid or offer and at the national best bid or offer where the order represents more than a de minimis change in size. The rule turns a customer's limit order into part of the public quotation.
Rule 604(b) lists the customer limit orders to which the display requirement does not apply. One of them, paragraph (b)(7), is any customer limit order that is an all-or-none order. The exception is stated without qualification. That distinguishes it from the block size exception in paragraph (b)(4), which applies only unless the customer placing the block order requests that it be displayed, and from paragraph (b)(2), which applies only because the customer has expressly asked, at the time of the order or under an individually negotiated agreement, that the order not be displayed. An all-or-none limit order is excepted because of what it is, not because of a request the customer made.
The practical result is that an all-or-none limit order that betters a market maker's published bid need not be added to that bid.
All-or-None Orders in Execution Quality Reports
Rule 605 of Regulation NMS requires market centers, and brokers and dealers above the rule's size threshold, to make available monthly reports of statistical information about their executions of covered orders in NMS stocks. What counts as a covered order is set by the definition in Rule 600(b). It reaches market orders and limit orders, and the definition expressly says that limit orders include immediate-or-cancel orders. It then excludes any order for which the customer requests special handling for execution, and among the examples it lists are orders to be executed at an opening or closing price, orders to be executed only at their full size, orders to be executed on a particular type of tick or bid, orders submitted on a not held basis and orders for other than regular settlement.
An all-or-none order is an order to be executed only at its full size, so it falls outside the covered order definition and outside the statistics a Rule 605 report presents. An immediate-or-cancel order, which also carries an instruction about partial execution, stays inside the definition because the definition names it. The two instructions are both conditions on how an order may be filled, but the rule treats one as ordinary and the other as special handling.
All-or-None Elections in Tender Offers and Interval Fund Repurchases
All-or-none also appears in the rules for offers in which an issuer buys back its own securities. Rule 13e-4(f)(3) requires that where an issuer tender offer is for less than all of a class and more securities are tendered than the issuer is bound or willing to take up, the securities it takes up be taken up as nearly as may be pro rata, according to the number each holder tendered. The rule then permits two departures from strict proration. The issuer may first accept all securities tendered by holders of fewer than a specified number of shares, below one hundred, who tender all their securities. It may also accept by lot the securities tendered by holders who tender all the securities they hold and who, when tendering, elect to have either all or none, or at least a minimum amount or none, accepted.
The all-or-none election carries two conditions. The electing holder must tender every security it holds, not a chosen part of its position. And the issuer may accept electing holders by lot only if it first accepts all securities tendered by holders who do not make the election. An electing holder who is selected by lot has its tender accepted in full; one who is not selected has nothing accepted, rather than receiving a prorated part that the holder said it did not want.
Rule 23c-3, under which an interval fund makes periodic repurchase offers, contains the same structure. If holders tender more than the repurchase offer amount, the fund may repurchase up to an additional two percent of its outstanding common stock; if it decides not to repurchase more than the offer amount, or if tenders exceed the offer amount plus that two percent, it must repurchase pro rata, but it may first accept tenders from holders of fewer than a specified number of shares below one hundred and may accept by lot the stock of holders who tender all their stock and elect all or none, or a minimum amount or none, after first accepting all stock tendered by holders who do not so elect.
All-or-None Offerings: The Contingency and Its Purpose
An offering is made on an all-or-none basis when it is conditioned on the sale of the entire issue: unless every security offered is sold within the offering period, the offering is cancelled and investors' payments are returned. A minimum-maximum offering, sometimes called part-or-none, is conditioned instead on a stated minimum. Both are contingent offerings, because the issuer is not entitled to the investors' money until a further event occurs.
The SEC has explained the investor-protection logic of the contingency. Investors in such an offering decide to buy on the expectation that the investment presents an acceptable risk if, but only if, the issuer actually receives the proceeds to the extent represented. A company that needs a stated amount to build a plant, for example, may be a sound investment fully funded and an unsound one half funded. The all-or-none or part-or-none representation assures subscribers that if the offering proves unsuccessful, because fewer than all, or fewer than the specified minimum, of the securities are sold, their funds or an indicated part of them will be promptly returned. The two federal rules that police that assurance work at different points: Rule 10b-9 governs the representation itself, and Rule 15c2-4 governs the money.
Rule 10b-9: The All-or-None Representation
Rule 10b-9 was adopted by the SEC in 1962 under Section 10(b) of the Exchange Act. It makes it a manipulative or deceptive device or contrivance for any person, directly or indirectly, in connection with the offer or sale of any security, to represent that the security is being offered or sold on an all-or-none basis unless the security is part of an offering or distribution being made on a refund condition. The rule therefore does not command anyone to structure an offering in a particular way; it attaches the consequences of a Section 10(b) violation to making the representation when the offering does not in fact carry the condition the representation implies.
The required condition has two parts, and both must be satisfied for the issuer to keep the money. All of the securities being offered must be sold at a specified price within a specified time, and the total amount due to the seller must be received by the seller by a specified date. Unless both happen, all or a specified amount of the consideration each purchaser paid must be promptly refunded. Selling every unit is therefore not enough: an offering in which every unit has been subscribed, but in which the subscription payments due to the issuer have not reached it by the specified date, has not met the condition, and the refund obligation is triggered.
The rule's wording also allows the refund condition to cover either all of the consideration or a specified amount of it. What it does not allow is a representation of all-or-none terms with no promptly payable refund condition behind it at all.
Part-or-None and Minimum-Maximum Representations
Paragraph (a)(2) of Rule 10b-9 extends the same discipline to any other basis on which all or part of the consideration paid will be refunded if all or some of the securities are not sold. That reaches the minimum-maximum or part-or-none offering, in which the issuer will close if a stated minimum is sold and may keep selling up to a maximum. Such a representation is permitted only if the offering is made on the condition that all or a specified part of the consideration will be promptly refunded unless a specified number of units of the security are sold at a specified price within a specified time, and the total amount due to the seller is received by a specified date.
The minimum is therefore measured in units sold at the specified price. An offering represented as closing only if 500,000 units are sold at ten dollars does not satisfy its condition by selling 500,000 units at a discounted price, or by reaching the dollar total through a larger number of units sold more cheaply. The price, the number of units, the time for selling them and the date for receipt of payment are all fixed in advance and all must be met.
The Firm-Commitment Exclusion From Rule 10b-9
Paragraph (b) of Rule 10b-9 provides that the rule does not apply to any offer or sale of securities as to which the seller has a firm commitment from underwriters or others for the purchase of all the securities being offered. The commitment may be subject only to customary conditions precedent, and the rule names market outs as one of them. A firm commitment containing a market out therefore still takes the offering outside the rule.
Two features of the exclusion matter in practice. The commitment may come from underwriters or from others, so it is the existence of a binding purchase commitment that counts, not the label of the person giving it. And the commitment must cover all the securities being offered. An offering in which underwriters commit to buy part of the issue while the rest is sold on a best efforts basis subject to a refund condition is not covered by a firm commitment for all the securities, and a representation that the offering is all-or-none remains subject to the rule.
When it adopted the rule, the SEC explained why the exclusion exists. The problem the rule addresses is misleading representations about the conditions under which purchasers will obtain refunds, and that problem does not arise in a conventional firm commitment underwriting, in which the underwriter has a definite obligation to take down the securities and pay the seller for them.
The Reach of Rule 10b-9
Rule 10b-9 applies to any person. It is not confined to brokers and dealers, so an issuer, its officers or a promoter who represents that an offering is all-or-none without the required condition is within it. It also applies in connection with the offer or sale of any security, with no exception for offerings exempt from Securities Act registration; a private placement marketed as all-or-none is subject to the same condition as a registered offering.
The rule is aimed at offerings in which investors rely on the issuer receiving the represented proceeds. In 1976 the SEC said that Rule 10b-9 would not specifically apply to secondary market transactions, in which potential purchasers are not relying on an all-or-none or similar representation about the proceeds an issuer will receive. The SEC added that material misrepresentations of any kind, in primary or secondary transactions, would still violate Rule 10b-5. The same release noted that Rule 10b-9 had applied to municipal securities since its adoption in 1962.
Rule 15c2-4: Which Firms and Which Distributions It Covers
Rule 15c2-4 was adopted under Section 15(c)(2) of the Exchange Act. It makes it a fraudulent, deceptive or manipulative act or practice for any broker, dealer or municipal securities dealer participating in any distribution of securities, other than a firm-commitment underwriting, to accept any part of the sale price of a security being distributed unless it handles the money as the rule requires. The trigger is accepting payment. Every participating firm that takes investors' money is bound, whether it is the managing agent or a member of the selling group, and the rule does not depend on whether the offering is registered.
The rule has two branches. Under paragraph (a), in a distribution that is not contingent, such as an ordinary best efforts offering with no minimum, the money or other consideration received must be promptly transmitted to the persons entitled to it, which ordinarily means the issuer or the selling holder. Under paragraph (b), where the distribution is made on an all-or-none basis or on any other basis that contemplates that payment is not to be made to the person on whose behalf the distribution is made until some further event or contingency occurs, the money must be held in one of the two ways the paragraph describes. A minimum-maximum offering is therefore within paragraph (b) as much as an all-or-none offering, because its proceeds are not payable to the issuer until the minimum is reached.
Firm-commitment underwritings are outside the rule altogether. In a firm commitment the underwriters have bought the securities and pay the issuer themselves, so the investors' payments are the underwriters' sale proceeds rather than money held for the issuer.
Rule 15c2-4: Holding Payments Until the Contingency Occurs
Paragraph (b) offers two methods. Under paragraph (b)(1), the broker-dealer itself may promptly deposit the money in a separate bank account, as agent or trustee for the persons who have the beneficial interests in it, until the event or contingency has occurred, and then promptly transmit or return the funds to the persons entitled to them. The rule does not require an independent escrow agent for this method: the account is the firm's, held in a fiduciary capacity for investors, and it must be separate from the firm's own funds.
Under paragraph (b)(2), the broker-dealer may instead promptly transmit all the funds to a bank that has agreed in writing to hold them in escrow for the persons who have the beneficial interests in them, and to transmit or return the funds directly to the persons entitled to them when the event or contingency has occurred. Under this method the bank, not the broker-dealer, pays the money out at the end of the offering, either to the issuer if the contingency is met or back to investors if it is not, and the bank's agreement must be in writing.
The SEC described Rule 15c2-4 as a prophylactic rule. It defines a practice as fraudulent without requiring proof that any investor lost money. A broker-dealer that places contingent-offering payments in its general operating account has violated the rule when it does so, even if the contingency later fails and every investor is repaid in full; the violation lies in the handling of the money while the outcome is uncertain, not in the eventual loss.
Rule 15c2-4 and Municipal Securities
Rule 15c2-4 did not always reach municipal securities. Before the Securities Acts Amendments of 1975, municipal securities were exempted securities under the Exchange Act, and Section 15(c)(2), which by its terms does not apply to exempted securities, could not support rules governing them. Once the 1975 Amendments brought municipal securities within Section 15(c)(2), the SEC first preserved the status quo with a temporary rule and then, in 1976, amended Rule 15c2-4 to extend it to bank municipal securities dealers, so that on the temporary rule's expiry it applied for the first time to municipal securities transactions effected by brokers and dealers.
The SEC explained that Rule 15c2-4 provides important protections to issuers and purchasers in best efforts and all-or-none offerings and should apply to underwritings other than firm commitment underwritings of municipal securities as well as corporate securities. A bank municipal securities dealer that accepts investors' payments in an all-or-none municipal offering is therefore bound by the same handling requirements as a registered broker-dealer in a corporate offering.
Net Capital and Customer-Protection Consequences
How a firm handles contingent-offering money also affects its status under the financial responsibility rules. Rule 15c3-1(a)(2)(iii) requires a dealer to maintain net capital of not less than $100,000, and for that purpose the term dealer includes any broker or dealer that effects more than ten transactions in any one calendar year for its own investment account. Rule 15c3-1's definition of a dealer for the purposes of its higher minimum capital requirement does not reach a firm whose underwriting is limited to best efforts or all-or-none underwritings conducted in conformity with paragraph (b)(2) of Rule 15c2-4, provided it engages in no other dealer activity. A firm planning to act in all-or-none offerings therefore chooses its method under Rule 15c2-4 with these consequences in view.
Prospectus Disclosure of All-or-None and Minimum Terms
Item 501(b)(8) of Regulation S-K governs what the outside front cover of a prospectus says about underwriting. If the offering is not made on a firm commitment basis, the cover must briefly describe the underwriting arrangements. The item offers model descriptions. For a best efforts offering, the underwriters are not required to sell any specific number or dollar amount of securities but will use their best efforts to sell the securities offered. For a best efforts minimum-maximum offering, the underwriters must sell the minimum number of securities offered if any are sold, and are required to use only their best efforts to sell the maximum number.
For an offering on a best efforts or best efforts minimum-maximum basis, the cover must also state the date the offering will end, any minimum purchase requirements, and any arrangements to place the funds in an escrow, trust or similar account. If the issuer has not made any of these arrangements, the cover must state that fact and describe the effect on investors. An issuer that keeps subscription payments without any escrow therefore cannot stay silent about it; the absence is itself a required disclosure.
Describing the Underwriting Obligation in the Plan of Distribution
Item 508(a) of Regulation S-K requires the plan of distribution to state briefly the nature of the underwriters' obligation to take the securities. Its instruction says that all that is required is whether the underwriters are or will be committed to take and pay for all of the securities if any are taken, or whether the arrangement is an agency or best efforts arrangement under which the underwriters take and pay for only such securities as they sell to the public. Conditions precedent to the underwriters' taking the securities, including market outs, need not be described except in the case of an agency or best efforts arrangement. In a firm commitment the market out need not be spelled out; in an agency or best efforts arrangement, including an all-or-none or minimum-maximum one, the conditions must be described.
All-or-none has a separate, narrower meaning in Item 508(e), which governs the table of underwriting compensation. Where the underwriter holds an over-allotment option to buy additional shares, the issuer must say the arrangement exists, state the number of additional shares, and present maximum-minimum information in a separate column of the table based on the purchase of all or none of the shares subject to the option. The table therefore shows the two end points, the option exercised in full and not exercised at all, rather than any partial exercise.
All-or-None Offerings by Savings Associations
Banking regulators impose their own escrow rule on securities offerings by the institutions they supervise. Part 390 of the Federal Deposit Insurance Corporation's regulations, which holds rules transferred from the former Office of Thrift Supervision, contains a subpart on securities offerings. Its Section 390.418 requires that any funds received in an offering sold on a best efforts all-or-none condition, or with a minimum-maximum amount to be sold, be held in an escrow or similar separate account until all of the securities are sold in the all-or-none case, or the stated minimum is sold in the minimum-maximum case.
The rule fixes what happens when the condition is not met. If the required amount is not sold within the time period for the offering disclosed in the offering circular, all funds in the escrow account must be promptly refunded, unless the FDIC approves an extension of the offering period upon a showing of good cause, and the extension is consistent with the public interest and the protection of investors. The association cannot extend the period on its own decision; the extension is the regulator's to grant.
Common Errors and Exam Traps
The most common error is confusing all-or-none with fill-or-kill. An all-or-none order requires the full quantity but not immediate execution, and may stay working; a fill-or-kill order requires both and is cancelled at once if it cannot be filled whole.
A second error is assuming that all-or-none in an offering is satisfied once every unit is subscribed. Rule 10b-9's condition also requires the total amount due to the seller to be received by a specified date, and the sales must be at the specified price within the specified time.
A third error is thinking that every contingent offering requires an independent escrow agent. Rule 15c2-4 permits a separate bank account held by the broker-dealer as agent or trustee for investors as one method, and a written escrow arrangement with a bank as the other.
A fourth error is treating the firm-commitment exclusion as lost whenever the underwriting agreement contains a market out. Rule 10b-9 expressly allows customary conditions precedent, including market outs; what it requires is a commitment for all the securities being offered.
Examination Relevance and Key Takeaways
All-or-none orders appear on the SIE and Series 7 examinations among order qualifiers, and all-or-none and minimum-maximum offerings appear among underwriting arrangements. Candidates should be able to distinguish all-or-none from fill-or-kill and immediate-or-cancel instructions, explain how an all-or-none limit order is treated under the display and execution quality rules, state the refund condition Rule 10b-9 requires before an offering may be called all-or-none and the firm-commitment exclusion, and describe the two methods Rule 15c2-4 allows for holding investors' payments until the contingency occurs.


